Ship 30 for 30

Website overview

Ship 30 for 30 introduces its writing course with editorial typography and a visible cohort schedule.

Ship 30 for 30 is a cohort-based online writing program. Its landing page explains the writing challenge, introduces its instructors and presents the curriculum.

What caught our eye

Hero: Large serif type states a concrete writing goal. The centered layout gives the headline and red enrollment button a clear reading order.

Offer detail: The live cohort schedule appears in the top bar. Readers can see that the offer has a time commitment before exploring the curriculum.

Trust strategy: Instructor portraits and names sit near the first call to action. Longer student accounts follow the audience-fit section.

Page structure: Three situation-based cards let readers compare their own writing habits with the program. The curriculum link offers a route for visitors who need more detail.

Who might find it useful?

Designers studying course sales pages, editorial typography and audience-fit sections.